Ethics Question on Nestle’s Controversial Advertisement

#UPPCS Mains 2018

Ethics question on nestle India’s controversial advertisement? Write your answer in 250 words!!!

A) How will you justify Nestle India’s advertisement as their Brand Manager? Is there any ethical conflict as well?

B) Is this advertisement misleading? If yes, explain measures/actions you will take as a competent authority of consumer affairs.

Nestle India Case – Lead found in Maggi!!

January 4th, 2019 – Supreme Court found conclusive evidence of lead in maggi. 640 crore penalty imposed and tonnes of maggi stock destroyed.

January 6th, 2019 – Nestle India (Maggi) comes up with big banner ad in leading newspapers stating “Maggi was safe and it is”

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